https://peoplesapp.qiren.com.sg
Lifestyle, Wellness, Gamification
Qiren Organisation is an insurance agency with deep focus on using digital technology to delight their clients. I led the UI UX direction of all their tech-digital products across the company, while helping to shape and visualise the organisation’s digital strategies. All these digital solutions has helped connect the agency’s partners altogether which includes - clients, financial agents and brand partners.
With CX (Customer Experience) at the heart of what we do, People’s App was built for a deeper relationship with clients. It allows the organisation to engage with all clients via a platform, promoting family values, giving them access to a range of lifestyle and educational activities as extra support to their life journey.
The team constantly enhanced, brainstormed app features to help build organisational trust and keep it meaningful for our clients. As such, I ensured user goals and business goals were kept in sync, and set in place the direction for design solutions.
Successfully achieved:
• Boost in customer traffic and footfall through digital innovation.
• Efficiency in operations at 2 location hubs. (Café, Reception, Lounge)
